Successful eCommerce Starts with Robust CMS
eCommerce is expanding at a faster rate than traditional retail, and that trend will only grow stronger as consumers continue online migration with a flood of new Web devices. Internet merchants need...
View ArticleThe Importance of Branding
There can be no dispute as to the power and impact of branding. At the heart of it, branding creates and strengthens connections among stakeholders. It is this connection that consolidates engagement...
View ArticleCisco Unveils Important Research for Brick & Mortars
Jon Stine, director of IBSG, (left) and Joel Conover, director of Marketing, Cisco New research by Cisco Systems, Inc., reveals that digital content from the Internet is the most powerful influence in...
View ArticleGoliathFalls.com Launches, Supercharges Buy Local
New site is dedicated to promoting locally owned independent businesses nationwide. Sumner Communications, Inc. launched GoliathFalls.com, a unique directory that showcases America’s locally owned...
View ArticleOmnichannel Loyalty Omnipresent
Loyalty programs are achieving new found relevance in attracting and retaining customers, according to Kobie Marketing. Consumers are opening their wallets and seeking brand engagement, but they are...
View ArticleLearn How to Drive Consumers to Your Store
NCR, a global technology company, released results of its latest consumer study, “The Converged Retailing Experience,” at the recent National Retail Federation (NRF) Convention & Expo. Chris...
View ArticleHow To Profit in a Rapidly Evolving Mobile Marketplace
Whether it’s through a smartphone or tablet, mobile shopping is now an undeniable part of the retail experience for consumers and retailers of all sizes. As the retail space is transforming, new...
View ArticleUnique Trade Show Booths
By Paul Russo When it comes to having an impact at a trade show, booth design is a crucial part of the formula. While certain aspects of a booth, such as promotional items and handouts, are standard...
View ArticleSpotting and Using Trends
By Joanna Bradshaw One of the most important elements for any independent retailer’s success is developing his or her competitive edge, and there are many ways of doing this. In addition to ambience,...
View ArticleSizeUp & Beat the Competition
SizeUp is a free business intelligence tool, created especially to help brick and mortar shop owners assess and grow their businesses. “Big companies have the resources and power to figure out the path...
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