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Successful eCommerce Starts with Robust CMS

eCommerce is expanding at a faster rate than traditional retail, and that trend will only grow stronger as consumers continue online migration with a flood of new Web devices. Internet merchants need...

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The Importance of Branding

There can be no dispute as to the power and impact of branding. At the heart of it, branding creates and strengthens connections among stakeholders. It is this connection that consolidates engagement...

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Cisco Unveils Important Research for Brick & Mortars

Jon Stine, director of IBSG, (left) and Joel Conover, director of Marketing, Cisco New research by Cisco Systems, Inc., reveals that digital content from the Internet is the most powerful influence in...

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GoliathFalls.com Launches, Supercharges Buy Local

New site is dedicated to promoting locally owned independent businesses nationwide. Sumner Communications, Inc. launched GoliathFalls.com, a unique directory that showcases America’s locally owned...

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Omnichannel Loyalty Omnipresent

Loyalty programs are achieving new found relevance in attracting and retaining customers, according to Kobie Marketing. Consumers are opening their wallets and seeking brand engagement, but they are...

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Learn How to Drive Consumers to Your Store

NCR, a global technology company, released results of its latest consumer study, “The Converged Retailing Experience,” at the recent National Retail Federation (NRF) Convention & Expo. Chris...

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How To Profit in a Rapidly Evolving Mobile Marketplace

Whether it’s through a smartphone or tablet, mobile shopping is now an undeniable part of the retail experience for consumers and retailers of all sizes.  As the retail space is transforming, new...

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Unique Trade Show Booths

By Paul Russo When it comes to having an impact at a trade show, booth design is a crucial part of the formula. While certain aspects of a booth, such as promotional items and handouts, are standard...

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Spotting and Using Trends

By Joanna Bradshaw One of the most important elements for any independent retailer’s success is developing his or her competitive edge, and there are many ways of doing this. In addition to ambience,...

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SizeUp & Beat the Competition

SizeUp is a free business intelligence tool, created especially to help brick and mortar shop owners assess and grow their businesses. “Big companies have the resources and power to figure out the path...

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